Atkins enlists The West Wing actor Rob Lowe as brand spokesperson

US actor Rob Lowe has been appointed as diet company Atkins’ new brand spokesperson.

Lowe, who has followed an Atkins diet for many years, has been appointed by the brand to help drive home its lifestyle messaging.

The Lowe’s wish you a happy #Thanksgiving!!

A post shared by Rob Lowe (@robloweofficial) on

“It all starts with how you feel on the inside, and when you feel good, you look good. Eating low carb has helped me feel and look my best,” said Lowe. “Life is too short to eat a bad protein bar, and Atkins has great tasting bars and shakes that satisfy my sweet tooth. Today’s Atkins focuses on foods that are rich in healthy protein and low in carbs and sugar. It’s a simple approach that tastes delicious and is a real way to live.”

Richard Sullivan, managing director for Atkins in Australia and New Zealand said Rob is a great representative of the low carb lifestyle. “Rob has followed an Atkins low carb approach for years, and is the living proof that living a low carb lifestyle can be healthy, yet allows for enjoyment of great tasting food,” said Sullivan.

“Australians all have different health goals, but the bottom line is they all want to lead healthy and happy lives and not feel like they’re missing out – even when spending time with family and friends eating a delicious meal. The low carb Atkins lifestyle extends way beyond a diet, and focuses on tasty, nutritional and easy-to-prepare meal options. And for when that afternoon craving hits, our range of low carb low sugar snack bars really hit the spot,” he said.


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