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Atomic 212° Melbourne appoints new general manager

Atomic 212° has announced the appointment of Sylvia Pickering as general manager of its Melbourne office.

Effective immediately, Pickering joins Atomic 212° from Mindshare’s Melbourne office, where she worked as managing partner on the NAB account.

She also worked as group investment director at Amplifi ANZ, group client service director at Dentsu Mitchell, and digital client service director at Mitchell & Partners.

Pickering reports to national managing director, Rory Heffernan.

“It’s a real pleasure to welcome Sylvia to Atomic 212°,” Heffernan said.

“Her track record in building and motivating teams, her experience working with leading client brands and her digital media knowledge are perfect for our growing Melbourne office.

“Sylvia will also join our senior leadership group in further developing our product and rolling out best practice processes across our teams, to ensure we continue to push ourselves in delivering the best service, product and experience for our people and our clients.”

Pickering said: “I feel very privileged to be joining such a dynamic, exciting agency and team. In an industry that thrives on relationships, I’m happy to bring two decades worth of strong media connections to the table.

“I’m eager to help continue to grow Atomic 212°’s already impressive client list, and project the agency even further as it goes from strength to strength.”

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