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EssenceMediaCom retains Queensland Govt partnership

EssenceMediacom has retained the Queensland Government in Brisbane.

On Tuesday, the agency confirmed the continuation of its long-standing partnership, saying that “strong data and technology capability remains central” to the retention.

“Our team of Essentials worked tirelessly towards this outcome,” Pippa Berlocher, EssenceMediacom Australia and New Zealand CEO, said.

“Our Brisbane office with their unique understanding of the state and its people, led the charge supported by our national team and GroupM. Our capability, craft expertise, breakthrough product offering, and talent are exceptional.

“Collectively, we demonstrated why EssenceMediacom is the best partner to support and deliver the Government’s objectives to provide good jobs, better services, and a great lifestyle.”

Kellie Dawson EssenceMediacom Managing Director, Brisbane, added: “We could not be more excited to continue our deep and long-standing relationship with Queensland Government.

“It’s an honour to collaborate with such a dedicated and dynamic team, delivering breakthrough work that makes a real difference for our fellow Queenslanders. We have such a vast and diverse state in Queensland, there’s never been a more exciting time to work with the government.”

The news comes only months after the GroupM agency formed a dedicated data, technology, and analytics function to deliver business solutions to clients in the post-cookie era.

Meanwhile, Berlocher, GroupM ANZ’s CEO, Aimee Buchanan, and Sydney MD Stevie Douglas-Neal, recently joined Mumbrella’s one-on-one podcast series to celebrate the agency’s one-year anniversary in market.

Check out the full episode here.

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