Atomic 212 reappointed to NT government media account
Media agency Atomic 212 has been reappointed by the Northern Territory government and its tourism body Tourism Northern Territory, Mumbrella can reveal.
The government began the tender process for its $27m media account late last year, with the successful agency to be appointed for two years.
The government contract is for 24 months
Atomic 212 chairman Barry O’Brien said he was thrilled to extend the agency’s partnership with the government.
“The Northern Territory has entered a new phase of international and domestic recognition and we are proud to be part of that journey,” he said. “There are fantastic opportunities to position the Northern Territory at the forefront of global tourism, enhance its economic growth and create new local employment opportunities.”
Atomic has recently expanded to Darwin, after also winning the Charles Darwin University media account.
The Darwin office now has six staff.
“There is a strong spirit of community and innovation that drives the Northern Territory, and we are honoured to be a part of that,” O’Brien added.
The account includes buying and planning media for Tourism NT
“Our expansion in the Northern Territory has and will continue to provide the foundation for ground-breaking work and innovative solutions. The outcome is strong business results for our clients, who work closely with our Darwin general manager, Ben Carroll, and have full access to the resources of our offices in Sydney and Melbourne.
Atomic 212’s other clients include Beyond Blue, NSW Police Force and NSW Rural Fire Service.
In October, Tourism NT appointed KWP to its creative account.
LOL. I bet the ink couldn’t dry quick enough on that one with the cards tumbling around them.
https://mumbrella.com.au/atomic-212-managing-director-ian-czencz-exits-571081
User ID not verified.
Well done Barry & James. That will shut some of the haters up. Nothing better than an indie winning!
User ID not verified.
6 staff in Darwin agency. Are you kidding I can fit more people in my Honda Civic.
Thats a desk not an agency.
User ID not verified.
Good work A212, well deserved and great patch to retain
User ID not verified.
I understand Ian C ran this pitch and is obviously not around now for the glory.
On behalf of all those who slaved to get this over the line “thanks Ian”.
You got us there mate and kept the business afloat.
Sasha
User ID not verified.
Interesting claim to make when I believe the agency has worked on this account for the past three years. But sure, if you say it came down to one man, you must be right.
User ID not verified.
Well done to all Atomic212 team involved – ignore the haters – they even hate themselves
User ID not verified.
Seeing is believing and as an NT based Broadcaster we have great faith in the work done by ATOMIC because we’ve seen the economic results of work done well. For those of you who have to hide behind false names and multiple email addresses and who have continually tried to belittle the good work and ethic displayed by Atomic, it’s time for you to pick up your dummy, put it where it fits and leave the sand pit…former partners can be difficult things..
User ID not verified.
Curious as to whether there is even another media agency in Darwin. They may just win the account by default. haha
User ID not verified.
Well done Atomic,
Another well earned win to continue the good work of Barry and Co.
User ID not verified.
Always interesting to see the anonymous input of a no doubt pencil pusher, or that of someone at arms length of an industry that won’t have him anymore.
User ID not verified.
I’m sure Ian will be remembered and appreciated for all his hard work. Relevant people always are. Back to your studies Sasha.
User ID not verified.
@interesting – didn’t know your ego was so fragile!
Nothing wrong with Sascha thanking Ian publicly.. and Im sure you chipped in on the pitch as well.
Well done, kudos for your hard work, etc… now go get yourself some bacon.
User ID not verified.
Good job Atomic and well done Tony and the team at NT for keeping faith in a solid team.
It’s always good to be at the start of a contract again. The client is motivated. The agency is motivated. Its a great time to redraw the boundaries.
Atomic: its time for you guys to lift the bar on creativity and omi, with the Mumbrella awards just around the corner it could be a great time to get back on the horse and build some momentum.
User ID not verified.