Atomic 212 reappointed to NT government media account

Media agency Atomic 212 has been reappointed by the Northern Territory government and its tourism body Tourism Northern Territory, Mumbrella can reveal.

The government began the tender process for its $27m media account late last year, with the successful agency to be appointed for two years.

The government contract is for 24 months

Atomic 212 chairman Barry O’Brien said he was thrilled to extend the agency’s partnership with the government.

“The Northern Territory has entered a new phase of international and domestic recognition and we are proud to be part of that journey,” he said. “There are fantastic opportunities to position the Northern Territory at the forefront of global tourism, enhance its economic growth and create new local employment opportunities.”

Atomic has recently expanded to Darwin, after also winning the Charles Darwin University media account. 

The Darwin office now has six staff.

“There is a strong spirit of community and innovation that drives the Northern Territory, and we are honoured to be a part of that,” O’Brien added.

The account includes buying and planning media for Tourism NT

“Our expansion in the Northern Territory has and will continue to provide the foundation for ground-breaking work and innovative solutions. The outcome is strong business results for our clients, who work closely with our Darwin general manager, Ben Carroll, and have full access to the resources of our offices in Sydney and Melbourne.

Atomic 212’s other clients include Beyond Blue, NSW Police Force and NSW Rural Fire Service.

In October, Tourism NT appointed KWP to its creative account.



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