Atomic 212° secures BlueScope Australia’s media account
Atomic 212° has been appointed to the BlueScope Australia media account.
The independent media agency will oversee the strategy, media planning, and buying across all media channels and social community management.
BlueScope is a global leader in metal coating and painting products for building and construction industries, with key brands such as Colorbond, Truecore, and Zincalume.
Atomic 212° national chief executive officer Claire Fenner, said: “We are excited about this new partnership, and we are honoured to be trusted as partners in the custodianship of two of Australia’s most iconic brands, Colorbond steel and Truecore steel.”
Atomic 212° head of client service Sydney, Ashleigh Carter, added: “Having grown up seeing the BlueScope and Colorbond brands all over our screens, to now experiencing these well-known brands and products firsthand, I am excited to continue to drive preference for both Colorbond steel and Truecore steel through innovative, audience-led media solutions.”
The new partnership with BlueScope in Australia is the latest in a series of client wins and retentions for Atomic 212° over the past year, including BMW Australia, Bupa, the Northern Territory Government, Victoria University, and My Muscle Chef.
Atomic 212° won Independent Agency of the Year (Media) and Digital Innovation Agency of the Year in Campaign UK’s 2023 Global Agency of the Year Awards, which were announced in June 2024.
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