Atomic 212 wins tender to become Spirit of Tasmania’s media agency

Following a competitive tender process, Atomic 212 has been named as the media agency for Spirit of Tasmania, an account formerly held by Wavemaker.

From 1 July, the agency will be responsible for media strategy, planning and booking across all channels for three years.

Spirit of Tasmania CEO Bernard Dwyer said he had full confidence in Atomic 212.

“We were incredibly impressed with the holistic strategic capabilities, performance mindset, tools and expertise of Atomic 212,” he said.

“I have full confidence that Atomic 212 will be a valuable partner to support the company’s media strategy over the coming years. In particular, its insights into how to build brand relevance amongst new audiences will be essential for our growth strategy as we move towards new vessels in 2021.

“We look forward to working with the team at Atomic 212 to achieve the company’s ambitious targets.”

The tender process began earlier this year because Spirit of Tasmania’s three-year media service agreement with Wavemaker was coming to an end. Dwyer acknowledged Spirit of Tasmania’s “long and collaborative relationship” with the incumbent agency.

“We sincerely thank Wavemaker for its contribution over the years,” he said.

“Wavemaker’s professional and consistent approach built a solid foundation which saw steady growth. We wish the Wavemaker team ongoing success.”

Claire Fenner, managing director and partner at Atomic 212 Melbourne added: “We look forward to driving growth for their business. Spirit of Tasmania is a wonderful brand, which delivers a unique travel experience and holds a strong position in the market.”

“It has been a steady growth trajectory for Atomic 212 and there is a lot of energy in the agency right now. Our team is passionate about delivering on our brand promise of smarter, faster, accountable media.”


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