Audi asks customers to negotiate on price in new 303 MullenLowe campaign
303 MullenLowe has launched Audi’s annual sales event with a series of videos filmed using a specialised camera that allows the viewer to move through the car.
The ‘Audi Open Haus’ videos use a telescopic Scorpio crane camera that moves directly through each car, allowing for an alternative showcase of the Audi models.
The use of new technology aims to demonstrate Audi’s philosophy ‘Vorsprung durch Technick’ (advanced through technology).
