Audi releases four-hour slow TV road trip to help people escape
Audi has offered house-bound Australians a view of the open road with a four-hour slow TV film, from a new A6 Sedan.
The Drive was recorded two weeks ago, following the government advice on social distancing for the time. A crew of four people shot the film, with two in each car.
It is the first work from We Are Social since it was appointed to Audi’s social media account in January.
I think this idea was probably proposed at every agency with a car brand over the last few weeks. Such an easy win.
Props to Audi for having the courage to go out and shoot it.