Audi shows what dreams are made of via BMF
Audi and BMF have launched a new campaign directed by the Sweetshop’s Joel Harmsworth.
The visuals are paired with Doris Day’s ‘Dream A Little Dream’, covered by Rumble Studios.
Creative director BMF, Doug Hamilton, said of the campaign: “It’s easy for car retail ads to look beautiful yet feel void of charm or joy. We’re happy with where we were able to take this campaign, balancing sophistication with soul. It will cut through the noise and cement Audi’s position as the only luxury marque worth dreaming about.”
The national campaign will be live until the end of December.
Credits
Client: Audi Australia
Chief Customer and Marketing Officer: Nikki Warburton
Senior Brand Marketing Manager: Andrew Younis
Marketing Communications Manager: Kit Bashford
Senior Marketing Executive: Mick Colgan
Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Director: Douglas Hamilton
Creative: Casey Schweikert
Designer: Gabriel Mangulabnan
Chief Strategy Officer: Christina Aventi
Executive Director – Digital & Direct Strategy: Irina Hayward
General Manager: Paul Coles
Account Director: Bryan Bryant-Steeds
Senior Account Manager: James Arnold
Head of TV: Jenny Lee-Archer
Production company: Sweetshop
Director: Joel Harmsworth
Producer: Nikolas Aulich
Cinematographer: Shelley Farthing-Dawe
Executive Producer: Greg Fyson
Managing Director: Edward Pontifex
Offline: Arc Edit
Editor: Graeme Pereira
Colourist: Fergus Rotherham
Online Artist: Heather Galvin
Post Producer: Freya Maddock
Art Buyer: Basir Salleh
Production Company: Flint
Photographer: Andreas Smetana
Producer: Natalie Loveridge
Creative Retouching: Cream Electric Art
Production Director: Karen Liddle
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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