Audi signs Hawks
Audi Australia has partnered with AFL team the Hawthorne Football Club.
The announcement:
This week Audi Australia Pty Ltd, a wholly-owned National Sales Company of Western Europe’s leading premium carmaker, together with its sponsorship agency, Tongue, revealed its latest partnership with the AFL’s number one team, the Hawthorn Football Club.
Tongue has been working with Audi since 2014 in a partnership that sees the agency provide services across sponsorship and event strategy, content and execution to Audi Australia.
Audi maintains a significant sponsorship portfolio across art, theatre, film, lifestyle and motorsport in Australia.
Recent high-profile initiatives include White Night and the MCA Art Bar for VIVID. The company is currently deep in planning for the upcoming International Champions Cup, presented by Audi and the 10th anniversary of Audi Hamilton Island Race Week.
John Du Vernet, Managing Partner of Tongue comments: “The Hawks are great addition to one of the best portfolios in the country, and we can’t wait to bring it to life and get people talking”.
Andrew Doyle, Managing Director at Audi comments: “This partnership represents a major sponsorship milestone for Audi Australia, as it’s the first time we have aligned ourselves with a leading national sporting club and signals our arrival into the AFL.”
Internationally, Audi sponsors a number of exceptional global football teams, including Real Madrid FC, FC Barcelona, AC Milan and Bayern Munich.
Tongue is part of STW, Australasia’s leading marketing content and communications group.
Source: Tongue media release
