Audible features local audio talents in latest campaign via Emotive
Audible has shed light on local talents and invited Australians to explore the variety of titles that the platform houses, in the latest campaign via Emotive.
The work features actress, author and podcaster Miranda Tapsell and comedian, actor and podcaster Josh Thomas. In the spot, Tapsell took Thomas on a journey to meet content creators including chef Adam Liaw, journalist Marc Fennell, and media personality Flex Mami.
The campaign will launch across TV, out-of-home, social and online video nationally.
Miranda Tapsell said: “I have developed a wonderful relationship with Audible, initially with my podcast Debutante with my best friend Nakkiah Lui, which took me around the world. The Audible app also got me through a few Melbourne lockdowns, a pregnancy and my early stages of motherhood. On top of that, I got to do this ad with the lovely, funny and clever Josh Thomas.”
Flex Mami said: “One day I’m listening to five consecutive hours of vampire romance on Audible and the next day I’m literally starring in an Audible campaign as an author. At this rate, we’ve got to be in a simulation because this many life-affirming things happening in a row is wild. It’s not often that you get to be on a set that’s as professional as it is fun and as magnanimous as it is intimate.”
Credits
Client: Audible
Country Manager, Audible Australia: Ben Rolleston
Director, Brand and Content Marketing: Bushra Abel
Brand and Communications Manager: Nikki Harris
Creative Agency: Emotive
CEO: Simon Joyce
Managing Partner and Head of Strategy: Michael Hogg
Strategy Director: Anna-Claire Clendon
Creative Director: Paul Sharp
Creative Director: Kat Topp
Business Director: Pia McMorran
Account Manager: Kate Forrester
Head of Production: Hayley-Ritz Pelling
Senior Producer: Jessica Ameduri
Senior Producer: Sophia Del
Senior Editor: Sam Gadsden
Talent Acquisition Director: Ben Keep
Production: Emotive
Line Producer: Jessica Ameduri
Director: Zane Pearson
Post
Online: Blockhead
Audio: Electric Sheep
Other assets:
Hero 30” https://youtu.be/G04a2WOjkRY
Flex 15” https://youtu.be/xxIl5U5w3Qg
Adam 15” https://youtu.be/tkcumKlFunA
LOTR 15” https://youtu.be/8S2LVTqGH1I
Greenlights 15” https://youtu.be/P6en8V0qWOs
Adam 6” https://youtu.be/-bx0cp6zUIc
Flex 6” https://youtu.be/eZ7ayEJ6Mow
LOTR 6” https://youtu.be/bQEL3-WKtUc
Greenlights 6” https://youtu.be/Sc_sX5T_V24
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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