Audience fragmentation arrives as primary channel share drops below 75% for first time

Primary channel viewing fell below three-in-four free to air viewers for the first time last night.

According to preliminary overnight ratings from OzTam, Thursday night saw the secondary channels take a 26.3% share to the five primary channels’ 73.7%.

The previous highest ever secondary channels share was 22.3% on election night.  

In part, the large share for the Freeview channels was partly driven by Network Ten’s sports channel One’s biggest share to date of 7.9% which came from its Commonwealth games coverage simulcast with Ten.

Last night is also thought to be the first time that only one primary channel – Seven – got more than 20% of the free to air audience.

Last night’s share:

  • Seven: 20.2%
  • Ten: 19.2%
  • Nine: 18.6%
  • ABC1: 10.4%
  • One: 7.9%
  • GO!: 7.4%
  • SBS1: 5.3%
  • 7TWO 3.2%
  • 7mate: 2.9%
  • ABC2: 1.4%
  • Gem: 1.4%
  • SBS2: 1.0%
  • ABC3: 0.6%
  • ABC News 24: 0.5%


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