Primary channel viewing fell below three-in-four free to air viewers for the first time last night.
According to preliminary overnight ratings from OzTam, Thursday night saw the secondary channels take a 26.3% share to the five primary channels’ 73.7%.
The previous highest ever secondary channels share was 22.3% on election night.
In part, the large share for the Freeview channels was partly driven by Network Ten’s sports channel One’s biggest share to date of 7.9% which came from its Commonwealth games coverage simulcast with Ten.
ADVERTISEMENT
Last night is also thought to be the first time that only one primary channel – Seven – got more than 20% of the free to air audience.
Last night’s share:
- Seven: 20.2%
- Ten: 19.2%
- Nine: 18.6%
- ABC1: 10.4%
- One: 7.9%
- GO!: 7.4%
- SBS1: 5.3%
- 7TWO 3.2%
- 7mate: 2.9%
- ABC2: 1.4%
- Gem: 1.4%
- SBS2: 1.0%
- ABC3: 0.6%
- ABC News 24: 0.5%