Audience Precision appoints Lisa Vorster to lead insights division

January 20, 2021 10:22

Media strategy consultancy and technology business Audience Precision has appointed senior strategy consultant Lisa Vorster as head of insights.

Vorster joins Audience Precision from consultancy roles at Mentor Marketing and Carat Perth and has more than 15 years’ experience as a marketing strategist, specialising in brand planning integration, client service, and communication channel strategy development.

Her experience includes lead strategist at Initiative Media Johannesburg, channel strategy lead for Mindshare in Johannesburg and channel strategy director at Notabene.

During these roles she has worked with many brands across a range of industries and for brands such as BMW, Colgate, Medicover, Unilever, Virgin Mobile and Xerox.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.