Audience Precision appoints Lisa Vorster to lead insights division
Media strategy consultancy and technology business Audience Precision has appointed senior strategy consultant Lisa Vorster as head of insights.
Vorster joins Audience Precision from consultancy roles at Mentor Marketing and Carat Perth and has more than 15 years’ experience as a marketing strategist, specialising in brand planning integration, client service, and communication channel strategy development.
Her experience includes lead strategist at Initiative Media Johannesburg, channel strategy lead for Mindshare in Johannesburg and channel strategy director at Notabene.
During these roles she has worked with many brands across a range of industries and for brands such as BMW, Colgate, Medicover, Unilever, Virgin Mobile and Xerox.
Vorster’s appointment follows Audience Precision’s recent appointment to the iconic RM Williams account and a string of senior appointments in 2020.
Audience Precision CEO Haydon Bray said Vorster would be responsible for leading the consultancy’s insights projects.
Lisa Vorster
“Lisa comes to Audience Precision with a drive for data-inspired media strategy and developing consumer-driven and brand-led communications solutions on a global scale,” he said.
“She is a creative, strategic thinker, who is authentic in her work and completely committed to innovation and collaboration – she’s the perfect person to head up our insights division.”
Vorster added: “It’s a challenging time for consumers and brands and it’s encouraging to see the success and potential of Audience Precision’s impressive proprietary tools in understanding how best to drive and deliver that connection.”
Audience Precision launched with foundation client Warner Music and clients in the entertainment, retail, health, tourism, media and other sectors. The consultancy has already established offices in New York and London, with further global expansion touted.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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