Audiences slightly down for second cricket test as Australia struggle against India

The start of the the second test match between Australia and India was the most watched non-news program yesterday, with 736,000 tuning in for session three of the opening day’s play.

This was down on session three of day one of the first test which had an audience of 843,000, with sessions one and two also down on the first test. Session two of yesterday’s match in Brisbane drew a metro audience of 590,000 compared to 637,000 for the first test, which took place in Adelaide.

It wasn’t enough for Nine to secure a ratings win over Seven, with Nine settling for a share of 17.6 per cent while Seven won the night with a share of 19.4 per cent. Ten came in third with 14.6 per cent while the ABC managed 12.7 per cent.

Seven’s most watched non-news show was Criminal Minds, airing at 8.30pm, which was watched by 698,000, out-rating Ten’s movie Night at the Museum which drew a crowd of 531,000. Night at the Museum was the most watched program among people aged 16-39.

In the 7.30pm timeslot, the ABC’s 7.30 had the biggest audience of 718,000, beating Nine’s Customs which grabbed an audience of 649,000. Both shows out-rated Seven’s Air Rescue which was watched by 576,000.

In news, Nine won the night with an audience of 988,000 at 6pm and an audience of 955,000 at 6.30pm. Seven News at 6pm was watched by 863,000 and its 6.30pm news or Today Tonight had an audience of 855,000.

Top 15 Shows:

1 NINE NEWS Network 9 988,000
2 NINE NEWS 6:30 Network 9 955,000
3 SEVEN NEWS Network 7 863,000
4 SEVEN NEWS / TODAY TONIGHT Network 7 855,000
5 A CURRENT AFFAIR Network 9 754,000
7 7.30-EV Network ABC 718,000
8 ABC NEWS-EV Network ABC 712,000
9 CRIMINAL MINDS (R) Network 7 698,000
10 CUSTOMS Network 9 649,000
11 QI-EV Network ABC 644,000
12 CRIMINAL MINDS-EP.2 (R) Network 7 640,000
13 HIGHWAY PATROL-WED (R) Network 7 618,000
15 AIR RESCUE Network 7 576,000

Audience Share:

Network 7 19.4%
Network 9 17.6%
Network TEN 14.6%
Network ABC 12.7%
Network 7TWO 5.2%
Network GO! 4.7%
Network SBS ONE 4.7%
Network 7mate 3.6%
Network ONE 3.6%
Network Gem 3.4%
Network ABC2 3.4%
Network ELEVEN 2.9%
Network ABC News 24 2.1%
Network SBS 2 1.2%
Network ABC3 0.8%
Network NITV 0.1%

Total Audience Share:

Network 7 TTL 28.3%
Network 9 TTL 25.7%
Network TEN TTL 21.1
Network ABC TTL 19.0%
Network SBS TTL 5.9%

Data OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.