Morning Update: Mother London signs Jesus Christ as client; Funny or Die parodies final episode of Serial

AdWeek: Grammys Ads Show the Peculiar After-Effects of Loving Taylor Swift and Lorde

“The Grammy Awards will make even a long-maned, bearded, hard-rock dude head bang to Taylor Swift, according to this new ad from TBWA\Chiat\Day.

It’s a preposterous conceit, even if Taylor Swift’s long hair at last year’s Grammys show generated the illusion of impressive head banging skills. Hard-rock dudes do not head bang to pop-country music. At least not in public places—even while wearing earbuds.”

Creativity-Online: Mother Signs Biggest Client Ever — Jesus Christ

“While other agencies were busy slacking off andcreating dazzling holiday greetings, Mother London was nailingdown a big client — the Christmas man himself, Jesus Christ. Along with this video, the agency sent out a press release (see below) announcing the huge win, which gives them extra cause to celebrate during the holidays.


Mother London has been appointed the Global Agency of Record by Jesus. Mother will handle all above the line activity for the brand. The agency was appointed without a pitch and will have no roster agencies.”

AdWeek: Sarah Koenig Buckles Under the Pressure of Serial’s Final Episode in This Outstanding Parody

“Fans are already preparing themselves to be disappointed when Serial releases its final episode tomorrow, a fact that Funny or Die has captured masterfully in its new parody.

In “The Last Episode of Serial,” versatile comedian and SNL alumna Michaela Watkins puts herself in Koenig’s shoes as the tremendously popular podcast prepares to come to a close. The host faces not only her own doubt about who killed Hae Min Lee in the real-life murder mystery, but also the pressure from listeners and sponsors (like MailCrimp…MailKimp?)who want the show to end on a satisfying note.”

Campaign: WPP lines up Roberto Quarta as chairman

“WPP has appointed Roberto Quarta to succeed chairman Philip Lader and to join the board as non-executive director.

Quarta joins from the media technology company Smith & Nephew, where he is chairman.

He is also chairman of the engineering business IMI, a partner at the private equity firm Clayton, Dubilier & Rice and a non-executive director at SPIE.”

AdAge: Is the College Football Playoff the Next Brand Super Bowl?

“ESPN has been pitching brands on the new College Football Playoff for more than a year. But it might take another year before the first-of-its kind sporting event reaches its full marketing potential, which some sports marketing execs say could approach Super Bowl status some day.

“This year was about the sales teams and the lawyers getting the deals done. Next year is about the marketers and the fun,” Rob Temple, ESPN’s VP-sports management, said in an interview.”



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