Audioland: Australian podcast consumption increasing on all fronts according to Infinite Dial findings

April 28, 2023 10:40

At Mumbrella’s Audioland event yesterday, Bec Alexander, Southern Cross Austereo’s campaign strategy director, and Commercial Radio and Audio CEO Ford Ennals, handed down exclusive early results from the 2023 Infinite Dial study.

The Infinite Dial survey provides a singular view of global audio consumption and consumer behaviours. Locally, Australia is reaching similar podcast numbers to the US, and Alexander says this can be attributed to audio providing relief from visual mediums.

“People are tuning in because audio provides them an escape from an overly stimulating visual world,” Alexander said. “Sometimes the visual mediums are overwhelming… The doom scrolling, the curated Instagram photo dumps, the TikTok dances, and the Facebook comments from your aunt that really should have been a DM.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.