Audioland: Marketers must use sonic branding more consistently to reap the rewards asserts expert panel
Sonic branding has a tendency to fall off the radar for many marketers, a panel including Dentsu Creative CEO Kirsty Muddle and Eardrum and Resonance Sonic Branding founder Ralph van Dijk, has asserted at Mumbrella Audioland.
The panel also discussed how marketers can fail to use sonic devices consistently over time.
“I’ve seen sonic logos played at the beginning of an investor presentation to shareholders, and that sonic device has got all the equity of their success over the past six months,” said Muddle.
