B&T back in web audit but remains in third behind Campaign Brief

circlebtIndustry trade title B&T has returned to the Audited Media Association of Australia web traffic audit after an absence of three months.

According to new numbers for April, B&T remains in third place in the media and marketing segment, behind Campaign Brief, while Mumbrella retains top slot.

B&T delivered 189,624 page impressions during April, the first audited figures the media and marketing trade website has recorded since December. It did not post any audience figures for January, February and March due to “technical issues”.

The website, published by Misfits Media, had 3,416 average daily unique browsers last month. In December B&T recorded 147,606 page impressions.

For April, Mumbrella reported 792,094 page impressions and 12,998 average daily unique browsers.

Meanwhile Campaign Brief posted 260,787 page impressions and 3,767 daily UBs.

The other main industry title, AdNews, does not submit its figures for audit, but the last time it publicly shared its internal analytics, it claimed 145,956 monthly page impressions.

Among the wider audited sites, CarAdvice one again delivered the most page impressions, reporting 7.417m during April.

Youth-oriented site Pedestrian.TV posted 5.851m page impressions last month, up on March’s 4.613m, and reported 100,324 average unique daily browsers. recorded 1.021m page impressions for April and 25,854 UBs.

Bauer Media’s Australian Women’s Weekly posted 2.547m page impressions for April, with 30,410 average daily unique browsers.

Sterling Publishing’s The Adviser pulled back above the 100,000 page impression mark in April after dipping to 99,173 page impressions in March. Last month the site reported 111,241 page impressions.

Conexus Financial’s Professional Planner had 63,373 page impressions.

Misfits Media’s Travel Weekly delivered 84,285 page impressions for April with 989 unique browsers.


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