F.Y.I.

Audit bureau censures Tele over sales claims

December 3, 2010 1:29

The Audit Bureau of Circulations has officially censured Sydney’s The Daily Telegraph over how it compared its sales to those of rival The Sydney Morning Herald.

The statement:

3 December 2010 – Nationwide News has been censured following a breach of the ABC’s publicity rules in relation to the misreporting of audited circulation data for the July to September 2010 ABC Reporting Period.

The incident involved a claim made in a media release issued by Nationwide News on Thursday November 11, 2010 that Saturday edition sales excluding ‘Bundled’, ‘Event’, ‘Education’ and ‘Accommodation and Airlines’ sales had ‘overtaken The Sydney Morning Herald for the very first time’. That claim was also published in the Friday, November 12 edition of The Daily Telegraph.

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