AMAA audit figures show 2,513 visits to Mumbrella360 and Mumbrella Awards in 2015

A total of 1,890 unique visitors attended this year’s Mumbrella360 and Mumbrella Awards, newly audited numbers from the Audited Media Association of Australia reveal.

Mumbrella360 crowd

Across the three days, the total number of visits was 2,513, with a total attendance of 2117, according to the newly issued Audited Media Association of Australia portfolio certificate.   

mumbrella360 exhibitionMumbrella360, which was held at the Hilton Hotel in Sydney from June 2 to 4, had a total attendance of 1,206 including 979 delegates, plus 161 speakers, 50 exhibitor staff and 16 media guests. Across the three days of the Mumbrella360 networking and conference, there were a total of 1,602 visits.

The numbers confirm Mumbrella360 as Australia’s largest media and marketing conference in Australia.

The June 4 Mumbrella Awards were included for the first time in the audit this year, making it the only media and marketing awards night in Australia to be audited. The Mumbrella Awards had 911 unique visitors on the night.

mumbrella awards 2015


Martin Lane, CEO of Mumbrella’s parent company Focal Attractions, said: “I’d urge any event organiser who wants to be in a position to verify the audience claims they make to their sponsors to participate in an AMAA audit – it’s a very straightforward process.

“And I’d urge any potential sponsor of an unaudited event that makes big claims about audience size to ask them why they do not audit if they are indeed telling the truth about their numbers.”

Mumbrella360 Mumbrella Awards audit AANA


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