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Aurora Expeditions revamps marketing team, appointing Victoria Primrose as CMO

Victoria Primrose, Shopper Media’s former director of marketing and insights, has been appointed CMO of Australian expedition cruising and polar exploration company, Aurora Expeditions.

Primrose’s appointment is part of the company revamping its marketing team as part of a global sales push.


Joining Primrose in the company’s beefed-up marketing team are Martha Behan from Tourism Ireland who joins as consumer marketing executive, Alesa Matis from Globus as sales & marketing coordinator, and Sary Oum from software development company Solentive as digital marketing executive.

Robert Halfpenny, managing director of Aurora Expeditions said:  “The coming year is set to be one of the most monumental in Aurora Expeditions’ 27-year history, and it’s important we have the right team to carry our legacy into this promising future.

“We warmly welcome our new team members and look forward to setting a new standard for expedition cruising here in Australia and around the world, while continuing to provide the authentic, small group adventures we are renowned for.”

Prior to her role at Shopper Media, Primrose was a director at MacMorgan Next Practice Marketing consultancy for 18 months, having joined from Moneysupermarket.com in London where she was senior marketing manager.

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