Aus-founded InteractSport acquired by international giant Sportradar

Global sports data intelligence and entertainment solutions provider Sportradar, has reached an agreement to acquire Melbourne-founded InteractSport.

The acquisition for the sports data and technology company is expected to be completed in the second half of 2021, subject to regulatory approvals.

Founded in Melbourne in 2002 by Andrew Walton, with a particular focus on cricket, InteractSport has partnerships with international organisations such as Football Australia, Cricket Australia and the England & Wales Cricket Board.

CEO of Interact Sport, Sam Taylor said: “InteractSport has always been driven by innovation and
delivering cutting edge solutions that benefit sports organisations and their fans. Aligning with
Sportradar is a natural step in achieving our company vision – it enables us to scale our operation to develop exciting new products, reach new markets and deliver even greater benefit to our current and future customers.

A statement from Sportradar said: “By combining Sportradar’s leading commercialisation and distribution framework with InteractSport’s products, content creation capabilities and subject matter expertise, Sportradar is creating the opportunity to unlock significant growth within regional and global markets for its customers.”

Carsten Koerl, CEO of Sportradar Group stated: “This acquisition provides Sportradar with the opportunity to widen its data and content offering. With cricket being one of the most popular sports in the world, we see this as a growth opportunity for the company, especially given the significance of the sport in the Asian region.”

InteractSports has offices in Melbourne and London, UK.


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