Aus Gov encourages young people to volunteer, launches video series via Think HQ
The Australian Government has launched a national campaign hoping to motivate young people to make positive impacts in their communities through volunteering, via Think HQ.
Following a steady decline in the number of formal volunteers in Australia for the past nearly 15 years, the government’s ‘Hanging Out to Help Out’ campaign hopes to stop this trend.
“Volunteers are the lifeblood of our communities, enriching the lives of Australians and helping to provide vital services,” said Jen Sharpe, founder and managing director of Think HQ.
“This campaign aims to inspire a new generation to stand up and make their mark by showing volunteering can be fun, rewarding, and tailored to fit busy schedules and a range of interests.”
Targeting a key audience of 15-18 year-olds, as well as their parents and other key influencers, the campaign showcases volunteering as fun, rewarding, and a way to build new skills.
At the heart is the ‘Hangout Hammock’ series, written and produced by Think HQ, which features real stories from five diverse young volunteers. Their experiences present volunteering as an accessible and meaningful outlet, with opportunities to suit a wide range of interests.
In addition to the video series, Think HQ has produced a range of resources, materials, and social media tools to be utilised. The agency’s PR team will also amplify the campaign via earned media.
Think HQ’s multicultural engagement arm, CultureVerse, engaged its Multicultural Advisory Panel to help create tailored strategies for multicultural youth and international students. The agency also worked closely with TBWA and 33 Creative to deliver the campaign.
Jess Billimoria, head of CultureVerse, concluded: “This campaign is a great example of Think HQ’s integrated expertise, putting volunteering on the radar of young people.
“We knew we needed to dispel the misconceptions about what it means to volunteer and highlight all the exciting opportunities that exist. Our craft is storytelling, and we loved working with our incredible ambassadors to help share their very real stories to inspire a new generation of volunteers.”
Credits:
Australian Government Department of Social Services
Think HQ
Jen Sharpe – Founder and Managing Director
Lisa Gumbleton – Group Head of Creative Strategy and Client Service
Andy Lima – Chief Creative Officer
Jess Glass – Group Account Director
Blake Mason – Group Account Director
Tom Hines – Account Director
Evie McCullough – Senior Account Manager
Sam McCarron – Creative Director
Sibon Maillard – Integrated Producer
Nic Song – Editor
Adam Dixon-Galea – Audio Producer
Mie Sorensen – Copywriter
Thabani Tshuma – Copywriter
CultureVerse
Jessica Billimoria – Head of CultureVerse
Nickie Flambouras – Account Director
Nicolas Ojeda Amador – Communications & Engagement Specialist
Miko Hernandez – Senior Account Executive
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Australian Government
Campaign
CultureVerse
Jen Sharpe
Jess Billimoria
Think HQ
volunteering
Youth
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