Aus Gov releases live vaccine tally campaign via JC Decaux

Out-of-Home (OOH) company JC Decaux has released a new campaign for the Australian Government Department of Health with UM that features a live tally of the current number of vaccination doses in Australia.

The campaign’s counter will be updated daily and will be featured across a range of JC Decaux’s Digital Large Format and Small Format in Adelaide, Brisbane, Melbourne, Perth and Sydney.

One of the campaigns OOH assets

JC Decaux’s chief commercial officer, Max Eburne, said: “JC Decaux has sought to help businesses, our frontline workers and the government during the COVID-19 pandemic. We have been part of the regional ’Shop Local’ campaign in partnership with SCA and featured our own ‘Thank you’ campaign for Australia’s essential workers. This latest Department of Health campaign uses simple data-driven dynamic creativity to drive daily audience engagement and is our way of helping Australia to achieve its vaccination targets.

“Working closely with the Australian Government Department of Health, and media agency UM, JC Decaux has donated sites to help support the government’s efforts to get upwards of 70% of the eligible population fully vaccinated so the country can safely reopen.”

UM’s head of Australian Government partnerships, Simon Grace, said:” We are pleased to be partnering with JC Decaux on the vaccine tally campaign. Any additional support of the Australian Government’s messaging is always welcome.”

The campaign launched today, 14 October.

Another of the campaign’s assets

JC Decaux was also a part of the Australian Government’s ‘Arm Yourself‘ campaign, which it featured on its bus network across Australia’s five capital cities free of charge.

The ‘Arm Yourself’ campaign was met with widespread criticism when it was first released in July. The most recent TVC by the Australian Government, ‘First Things First’, was released last month. Both ‘Arm Yourself’ and ‘First Things First’ were produced by BMF.

UM has held the Australian Government’s master media account since July 2018, with the contract extended for three years in May this year until June 2024.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.