Aus Gov releases ‘Positive Energy’ campaign via The Monkeys

The Department of Industry, Science, Energy and Resources has released its Positive Energy campaign via Accenture Interactive’s The Monkeys.

The campaign was launched on 19 September and seeks to promote the government’s emission reduction strategies.

The 30-second spot outlines some of the government’s climate change policies, such as the use of solar panels in Australia and the use of the Snowy Hydro as a “battery”. The spot also mentions “hydrogen hubs” and ends with the line: “Because what we do today, will define our tomorrow. Australia’s making positive energy.”