AusPost unveils Pip the Koala mascot, signs partnership with World Wide Fund for Nature Australia
Australia Post has unveiled an adorable new national mascot called Pip the Koala, as the company aims to drive environmental awareness.
The launch coincides with AusPost signing a three-year strategic partnership with the World Wide Fund for Nature Australia (WWF-Australia) to raise awareness of the importance of restoring and protecting koala habitats, aligned with the company’s 2025 Sustainability Roadmap.
Australia Post’s new mascot, Pip the Koala.
AusPost has also launched a Pip the Koala plush toy, each made in part from 10 recycled plastic bottles, sold online and at participating post offices. For eachtoy sold, $2 will be donated to WWF-Australia for its koala conservation work.
Catriona Noble, AusPost executive general manager for retail, brand and marketing, said the company has a responsibility and opportunity to create a more sustainable future for all Australians.
“Our organisation touches more communities than any other business in the country and we must do our part to promote environmental awareness,” Noble said.
“Devastatingly, recent extreme weather events including fires and floods have caused significant habitat destruction, exacerbating the crisis faced by the koala, a quintessential native species.
“Through our work with WWF-Australia and our new mascot Pip, we are committed to engaging and educating Australians about the importance of protecting koalas from the threat of extinction.”
Tanya Pritchard, WWF-Australia landscape restoration project manager, said: “There are some key recovery actions needed to save the koala on the east coast of Australia, but further funding is required to ensure the koala can thrive, and not just survive.”
“We are pleased to be partnering with Australia Post to help turn this tragedy around and raise much-needed awareness and funds to protect koalas and their forest homes.”
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topics
Australia Post
Catriona Noble
Pip the Koala
Tanya Pritchard
World Wide Fund for Nature Australia
WWF Australia
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