Aussie brands that leveraged TikTok in 2021

December 14, 2021 9:09

More than one billion people turned to TikTok this year to be entertained, and part of the entertainment was led by brands and products which have embraced the platform for its audience and sales potential.

“Brands in Australia brought us joy and encouraged us to get creative,” said Brett Armstrong, general manager, TikTok Global Business Solutions, Australia and New Zealand. “They reminded us of the importance of being authentic when connecting with the community and were able to engage with a wide global audience. 2021 was the year that TikTok became a launchpad for must-have brands and products that the community loves.”

Through TikTok’s in-app tools and solutions, brands have been using TikTok to further engage with its users, embracing sounds, creative effects, filters and TikTok products such as Duet and TikTok Live.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.