Aussie encourages second opinion on home loans in campaign extension
Aussie Home Loans has kicked off the next phase of its ‘Smart to Ask’ campaign which aims to encourage customers to seek a free second opinion on their home loan.
The ad, created by 303Lowe, features Aussie founder and executive chairman John Symond speaking to camera about the importance of asking for a second opinion on a home loan.
https://www.youtube.com/watch?v=nQ8Cf18ifjA
Alex Crompton, head of marketing and digital at Aussie, said: “We know that consumers today are more satisfied and have stronger relationships with their main financial institution than ever before.
“Banks are working harder and harder to provide a high level of customer service, a more diverse range of products, and innovative, cool technology, so it is unsurprising that more and more customers are loyal to their banks when it comes to getting a home loan.
“This meant that our inaugural ‘Smart to Ask’ campaign, which told consumers to come directly to Aussie instead of going to their bank, risked polarising and alienating this large chunk of potential customers. Therefore we have strategically evolved our communications to instead ask them to come to Aussie for a free expert second opinion.”
The campaign is running across online channels, with search, banner ad and comparison site advertising, as well as local radio, local area marketing campaigns, in-store marketing, local events, PR and social campaigns.
The TV ads are set to run nationally.
Like watching paint dry
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I cringed at first then saw the ‘Aussie or French’ reprise I just felt embarrassed for them.
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Horribly conservative as always from Aussie.
Readers would faint if they could see the innovative ideas this brand has been pitched over the years. Quite sad…
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An attempt at champagne comedy … and they ended up with Blue Nun Liebfraumilch.
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