Aussie expat Nicole Taylor to become SVP & head of Lego Agency

Aussie advertising exec Nicole Taylor has been appointed as senior vice president and head of the Lego Agency, joining the toy company in January 2022.

Taylor has previously held the titles of CEO at McCann Worldgroup Australia (prior to its ownership switching to Ben Lilley), CEO at DDB Sydney and managing partner at the then-named George Patterson Y&R.

Nicole Taylor

Prior to joining Lego, Taylor was based in Barcelona as CEO at DDB-owned Cartoce.

In the new role, Taylor will be responsible for creating the company’s brand and marketing campaigns, with her responsbilities including setting strategy and driving innovation.

Commenting on the appointment, chief product and marketing officer Julia Goldin said: “I’m excited to welcome Nicole to the Lego Group. She has an outstanding track record leading global agency teams, overseeing creative and culturally-relevant work that advances brand values, and building strong teams in a nurturing, creative environment. I am confident that under her leadership the Lego Agency will continue to develop ground-breaking communications that will inspire and delight all Lego audiences and help the Lego brand establish its vision as a global force for Learning through Play.”

Taylor added: “As a parent, I’m excited to be part of a team that makes the world a more playful place – not just for my daughter and our family, but for millions of people of all ages around the world, every day. As a leader of creative businesses, I’ve learnt that the freedom to play and experiment, in combination with diverse perspectives, will create the conditions for creativity to thrive. The LEGO Agency has all these attributes in spades and I can’t wait to start working with the talented, creative minds behind their fantastic work and, together, inspire even more people to play.”

Taylor will be replacing Remi Marcelli who moved to become head of new businesses product group at the LEGO Group.

The Lego Agency is headquartered in Billund, Denmark with offices in Enfield, US; London, UK; Shanghai, China; and Singapore.


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