Aussie MMA star Jack Della Maddalena takes on ‘quick finishers’
Men’s healthcare platform Pilot has continued its partnership with Australian MMA rising star Jack Della Maddalena, who fronts a new campaign targeting erectile dysfunction sufferers.
The company’s in-house production team flew to Perth to shoot the entertaining ad, which sees the fighter doing what he does best – fighting an ordinary bloke called Dave.
“This is MMA star Jack Della Maddalena. He’s a fighter, and in the cage, he’s a quick finisher,” the voiceover states.
“This is Dave. He wrote this ad for Pilot and he’s also a quick finisher… just not in the cage.”
Pilot said it aims to encourage Aussie men to fight for their health and wellbeing.
“Instead of punching down on men who are suffering from sexual dysfunction, Pilot uses a lighthearted and humorous approach to tackle the issue while Jack personifies how difficult it can be on a bloke’s self-esteem,” it said.
Its timely release comes ahead of Della Maddalena stepping into the octagon at UFC 290 in Las Vegas for International Fight Week.
“It’s important to talk about stigmatised men’s health conditions openly to show Aussie men that they’re not alone in dealing with these issues,” he said.
“Adding some humour to these discussions is a great way to get more attention and lighten the mood when these topics are discussed”.
…on choking one out
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