Aussie music legends say social media is fine to build your brand… just remember why you’re doing it

Being active on social media is near-compulsory for anyone building a brand nowadays, and according to two of Australia’s most revered songwriters, that is great… as long as you stay on track.

Appearing on a new episode of The Plug podcast, Powderfinger legend Bernard Fanning and Something For Kate frontman Paul Dempsey – promoting their debut album as a duo, The Deluge – said given the precarious state of the Australian music industry, artists looking to build their brand need to be careful when using social media.

“Social media content creation is important,” Dempsey told host Neil Griffiths.

“It is one of the only ways to reach people. But keep it about your music. If all your social media content creation is about you at the laundromat, or you walking your dog, all your music has lost its mystique, it’s lost its attraction. It’s just become a TV show about everything you do when you’re not a musician.”