Aussie news consumption yet to recover from Facebook ban

Zanda Wilson

March 8, 2021 10:12

Traffic across news websites is yet to bounce back following Facebook’s short-lived ban on publishers and people sharing local and international news, despite the platform having reinstated news content on its site and app.

Using its Digital Content Rankings methodology, data provider Nielsen found that in the week since Facebook switched news content back on in the Facebook app, consumption of the Current Events & Global News category by Australians is yet to fully bounce back.

Specifically, total sessions for the ‘Current Events & Global News’ has risen by 13% since news was reinstated, but that remains 7% lower than prior to Facebook turning off news on its app.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.