Mamamia scrutinises Karl Stefanovic, Waleed Aly and ScoMo in satirical IWD campaign

Mamamia’s homepage, social media accounts, and digital billboards look different this International Women’s Day, as the women’s media company “flip[s] the script on gender stereotypes” by satirically scrutinising men’s bodies and love lives.

Bearing prominent headlines such as “‘I just had a big breakfast!’ Karl Stefanovic shuts down pregnancy rumours” and “How does ScoMo juggle it all: family, fashion and foreign affairs?”, the site noted such media coverage is still reserved “exclusively” for women.

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