Aussie production agency makes Cannes finals
Sydney-based creative production agency Lumapixel was one of four finalists in the Best Documentary Short category at the Cannes World Film Festival ‘Remembering the Future’ awards, for its brand documentary, The Real Cost Of Coffee, made for St Remio.
“It has been an absolute privilege to bring this story to life and support St Remio in their mission to change how we think about our coffee,” said Gary Freitas, managing director of Lumapixel, “from the end of the supply chain with our favourite beans or barista to the beginning, to look at who grows this crop for us and what do they need to survive and thrive across successive generations.
“This documentary was our second trip to Rwanda with the St Remio brand, in addition to other sustainability projects we have done in Africa with clients, so we are thrilled to be able to continue to advance and grow this for-purpose work in a way that might make a real difference.
“It’s also exciting to be a small Aussie company standing alongside brilliant international talent on the world stage.”
The film “explores the unsustainable model of current coffee production and features the significant challenges coffee farmers face, from the inequality of financial investment to inadequate agronomic training and climate change”.
Julia Tink, director, at St Remio says the documentary asks coffee drinkers to “look beyond their cup and help protect coffee farmers”, who are mainly female, and the future of the coffee supply chain.
“The whole ethos of St Remio is to challenge the way consumers view coffee and highlight the real issues facing coffee farmers,” explains Tink.
“Each coffee roaster has a social and moral responsibility to coffee farmers to ensure that the coffee we enjoy every day isn’t at the expense of these communities.
“To really understand what’s happening, is to see it, which is why this documentary is so important in communicating the story, understanding how investment can have a positive and lasting impact on these communities, and how a simple choice of which coffee brand you support, can have a direct impact on the lives of others.”
The film is currently doing the rounds at the international film festival circuit.
Credits:
Directed by Byron Wylder
Produced by Julia Tink and Gary Freitas
Cinematography by Roger Stonehouse
Edited by Byron Wylder and Krystal Spry
Sound edit and mix by Krystal Spry
Colour by Roger Stonehouse
Interviewee translations by Daniel Hategekimaa
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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