Aussie surfer promotes his new ‘Scotch with balls’
An Aussie businessman who bought a Scottish whisky distillery is positioning the new product as ‘Scotch with balls’ in a new ad.
A new ad for the Pure Scot brand plays on the disruption caused to the industry when multimillionaire David Prior bought the 200 year old Blandoch distillery in Scotland in 2015.
The new ad from Chocolate Studios features a Scottish barman talking about how many hangups there used to be in the industry from using the right glass to the “perfect pour”, but times are changing.
He then pours a measure of Pure Scot into a glass with two round ice cubes and passes them to Prior, who turns to camera and says “I’d guess you’d call is Scotch with balls”.
It finishes with the strapline ‘Don’t be told’.
The new spot will run online and in cinemas, while there is also an associated social media campaign.
Cultural cringe
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Clever.
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Cultural insensitivity. I’m triggered. Bigots.
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