Facebook admits more metric problems
Facebook has admitted yet more errors in the way it is calculating metrics used by marketers and publishers as decision making tools, with Live Streaming, Likes and Shares now under the microscope.
Facebook explained the latest issues in a blog post
It is the third set of admissions from the social network giant about miscalculations on the platform in a few months.
In a new post overnight Facebook admitted it has been misallocating reactions on live streams and said it is looking into why the calculations around Likes and Shares of a link show different numbers when searched on mobile.
