Aussie tech and analytics platform Glow joins Nielsen Connect Partner Network

Nielsen has announced a list of companies to join its Connect Partner Network, with research firm Glow the only Australian company to be added as a partner.

The Nielsen Connect Partner Network is the data industry’s largest open ecosystem of technology-driven solution providers for researchers, corporations and governments, and rapid-pace market research platform Glow will now form part of the network.

Glow is a leading tech platform in global consumer analytics and specialises in delivering rapid, robust and cost-effective online research. It also runs daily consumer surveys in the UK and Australia.

Glow launched an office in Hong Kong in 2020, and has begun working on consumer insights for clients in Southeast Asia.

Now Glow’s real-time insights platform will support Nielsen’s clients, with the new relationship helping expand the reach of Glow’s service.

Founder and CEO Tim Clover said Glow’s online panel of 62 million people can now be accessed by Nielsen clients.

“The Glow platform was built to supply businesses with real-time consumer data to bring certainty to decision making,” he said.

“This new partnership means our online panel of 62 million people, across 45 countries, can be accessed by Nielsen’s clients to garner rapid consumer sentiment, which is a valuable tool in the swiftly changing business environments we find ourselves in today.”

Nielsen Connect Partner Network global leader Brett Jones said of the partnership: “The Nielsen Connect Partner Network was formed to enable ongoing innovation, and we are thrilled to add Glow to our growing list of advanced data solution providers,” Jones said.

The Nielsen Connect Partner Network launched in 2016 and has driven business value for more than 175 unique Nielsen clients by simplifying industry collaboration and providing relevant and accurate results from partners that align to the way clients measure their business.


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