Aussie Tony Palmer lands top global marketing role at Kimberly Clark

Australian Tony Palmer, the global CMO of Kimberly-Clark and ex-Mars and Coke marketer, has been promoted to president, global brands and innovation.

The announcement:

Sydney, March 12, 2012: Kimberly-Clark Corporation (NYSE: KMB) has announced that Tony Palmer, 52, senior vice president and chief marketing officer, has been elected President, Global brands and Innovation.

Palmer graduated with a Bachelor of Science degree in Marketing from Monash University in Melbourne, in 1986 and went on to serve as marketing manager with CSR Refined Sugars and Mars Confectionery Australia, later becoming regional director for Coca-Cola in Australia.

In his expanded role, Palmer is accountable for accelerating and driving sustainable growth in revenue and profit across Kimberly-Clark’s business-to-business and consumer businesses toensure the company delivers its Global Business Plan and achieves its vision of Leading the World in Essentials for a Better Life.

In doing so, he leads the global development of the company’s three Consumer categories along with Marketing, Innovation Discovery and Corporate Research and Engineering functions for the Consumer and B2B businesses. As the leader of Kimberly-Clark’s Global Marketing organization, he drives the company’s Marketing Center of Excellence, which includes marketing, marketing research and analytics, capabilities development, digital and media planning, global communications and agency management.

“Over the past several years, Tony has transformed our global marketing and innovation capabilities and planning processes, enabling our global teams to build stronger brands and drive more innovation for the benefit of our consumers,” said Chairman and CEO Tom Falk. “His leadership within our organization will enable continued growth of our global brand strategies with our consumer and business-to-business teams.”

Prior to joining Kimberly-Clark in 2006, Palmer served as managing director, U.K. for Kellogg Company, and was president of the company’s natural, frozen and warehouse club businesses.

Source: press release


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