Universal Sony Pictures Home Entertainment appoints retail agency Crossmark
Retail marketing agency Crossmark has been appointed by Universal Sony Pictures Home Entertainment Australia to manage national retail merchandising of its home entertainment products.
The announcement:
One of Australasia’s largest retail marketing agencies, CROSSMARK today announced its appointment by Universal Sony Pictures Home Entertainment Australia (US) to manage the national retail merchandising of its home entertainment products.
CROSSMARK will continue to work on the business following a competitive pitch, where it will manage the retail merchandising for all film and TV content distributed by US on DVD and Blu-ray across Australia.
CROSSMARK Managing Director Australia, Polly Yule said: “We are delighted to be appointed by Universal Sony Pictures Home Entertainment Australia to employ our retail merchandising expertise to deliver strategic growth solutions, through speed to market retail activations that have been developed in-house.”
“Using state-of-the-art iPad technology for real-time reporting in-store, our experienced field teams will be deployed to achieve effective stock management in hundreds of mass and grocery retailers across Australia.”
The appointment by US further strengthens CROSSMARK’s established portfolio of clients in the home entertainment, gaming, publishing, telecommunications and consumer electronics channels.
Universal Sony Pictures Home Entertainment Australia Sales Director, Paul Courtney said: “As a new business we are looking forward to working with CROSSMARK, who are clearly the experts at retail activations. I am excited to have CROSSMARK assist us to strategically navigate the changing retail landscape and ultimately work with our partners to deliver best in class execution for the consumer.”
The appointment is effective immediately.
Source: Crossmark press release
