Aussie underwear brand Knobby launches first TVC via GROUND

Kalila Welch

October 20, 2022 11:57

Australian bamboo underwear brand Knobby has launched a new brand platform and its first ever TVC, created by independent creative agency GROUND.

‘Good Underneaths’ encapsulates Knobby’s cheeky brand persona, while reflecting the brand’s evolving product range and changing audience demographic.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Colin Fairley Entropico GROUND Knobby Rob Rand

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Aussie underwear brand Knobby launches first TVC via GROUND

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