Dr Mumbo

Aussies asked to ditch pumpkins for pineapples this Halloween

Dr Mumbo was intrigued today to hear of a new proposition to make pineapples the new face of Australia’s Halloween festivities.

To be clear, Dr Mumbo despises Australia’s apparent adoption of the American quasi-holiday. But, pumpkins are sticky and disgusting, and apples and bananas probably wouldn’t be a good choice either, so Dr Mumbo does not completely despise this idea.

The concept is all part of a new campaign from Pure Gold Pineapples and Goa, rolling out a series of billboards in Melbourne to encourage Australians to opt for ‘Spooky Pines” over traditional Jack O Lanterns this Halloween.

While Dr Mumbo will definitely not be participating, anyone who can tolerate Halloween festivities will be able to find carving instructions on fancy QR codes that will be featured on specially labelled pineapples in major supermarkets this month.

“Our growers have been doing it tough over the years with a range of challenging events, including floods, an increase in fertiliser costs, and supply chain issues,” said Anthony Dobson, general manager of Pure Gold Pineapples. “These challenges, preceded by all the challenges COVID and lockdowns, have collectively put a strain on the industry.

Leigh Morris, senior business development manager for goa billboards and The Alliance Media Group said: “I loved the idea of doing outdoor advertising for this campaign,  not only to reach a large audience but to showcase the idea on a big visual medium like a billboard.

“We are confident we will see an uplift in the participation of Spooky Pines and encourage people to carve, eat and share their creations online.”

Dr Mumbo will not be hopping on any Halloween related trends any time soon, but wishes the folk at Pure Gold Pineapples the best of luck.


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