Aussies stay glued to the same radio station: YouGov

Six out of ten Australians are taking the advice of their radio deejays and keeping their radio locked to the one station, according to new YouGov data.

YouGov Profiles covers demographic, psychographic, attitudinal, and behavioural consumer metrics in order to offer up a picture of radio consumption in Australia. It uses rolling data, rather than isolated surveys, to gather a more complete picture.

According to the most recent data, 60% of Australians will always listen to the same radio station, with ABC NewsRadio the most popular station, nationally, with 16% of Australians tuning in in the past month.