CommsCon: How Who Gives a Crap’s reimagination of a classic children’s book paid off
B Corp toilet paper company Who Gives a Crap has gotten comfortable with taking risks, showcased in the success it achieved when it took a very bold move in updating a piece of classic literature to raise awareness of environmental changes.
Speaking in front of a packed room at Mumbrella CommsCon on Wednesday morning, Who Gives a Crap’s brand marketing director, Kat Kearney, was joined on stage by Kiefer Casamore, general manager at the brand’s PR agency of record, Eleven and Sustain by TBWA, to discuss the reimagining of an iconic children’s book, Winnie-The-Pooh, the ‘Deforested Edition’.
Kearney and Casamore on stage at CommsCon
