Austereo cleans up Kyle & Jackie O website

Austereo has toned down the content of the website for its suspended Kyle & Jackie O show, removing flashbacks to several segments in which the public were involved in demeaning themselves to win prizes.  

Kyle & Jackie O page last week

Kyle & Jackie O page last week

Among the items that have been removed since the end of last week are those featuring people stripping for money and a search for a man with Sydney’s smallest penis. A photo gallery of presenter Kyle Sandilands taking part in a race to produce a sperm donation has also been removed.

It appears that most of the items that remain on ther Kyle & Jackie O page involve jokes at the expense of staff rather than the public. The rethink follows the furore over last week’s lie detector broadcast involving a 14-year-old rape victim and comments about the spiteful nature of certain segments of the programme. The show was yesterday taken off the air. 

Meanwhile, advertising on the show’s page has been through several stages in the last few days. When the furore broke, Optus had a leaderboard, along with the brand’s logo on a promotion to win Pink tickets.

Kyle & Jackie O page now

Kyle & Jackie O page now

The Optus leaderboard  was taken down on Friday, to be repalced by a rotation of ads from Fairfax Digital, which sells Austereo’s online inventory. But the Optus logo remained on the Pink promotion.

Today, the Optus logo has also been removed, and this morning, the site appeared to have opted out of the Fairfax network with only house ads for Austereo’s digital station Radar Radio showing.

But since then, the Fairfax-supplied leaderboard started showing again with Citibank, American Express, BiC, Weight Watchers ads among those being served.

American Express has previously pulled its ads in the US when radio programmes have caused public offence.


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