Austereo rats ad wins in Siren Awards

Austereo’s inhouse creative team has picked up overall and single gongs in round five of the Siren Awards for its work in promoting the “bland topic” of pest control.  

The ad for Allpest called “Does not negotiate – Rats” was written by Alida Henson, Garry Dean, Ingrid Paxton and Matt Dickson.

Described as “essentially a bland topic” by the writers the ad centres around a confrontation between two housemates, one – who turns out to be a rat – is being evicted because he defecated on the floor.

Judge and previous round winner Richard Williams from Clemenger BBDO Melbourne said: “This spot stood out from the pack purely due to the fact it was very funny. The talent and timing were perfect and helped create a very memorable and humorous commercial.”

The ad:

Other winners included US Sydney’s “Immigration Nation” ad for SBS:

and Eardrum’s “Tasting” for VB beer:


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