Australia comes fourth on WARC 100 rankings thanks to Atomic212, Affinity and Leo Burnett Melbourne

Four Australian agencies have finished in the top 10 of the 2017 WARC 100 results, with Australia ranked as the fourth best country.

The annual ranking of the world’s best marketing campaigns and companies saw Atomic 212 Group, Leo Burnett, Affinity and McCann Melbourne finish in the top 10.

Media agency Atomic 212 Group was the highest ranking Australian agency on the list, with its ‘Lucy the Robot’ campaign for Double robotics coming in third place amongst the top 10 global advertising campaigns.

The media agency also grabbed third position in the top five media agency’s list for 2017, sitting behind Mindshare New York and Starcom New York.

Jason Dooris, CEO of Atomic 212, said: “Bringing together media, creative and technology is an incredible platform for advertisers in 2017. It’s akin to pumping adrenaline directly into the heart of traditional marketing efforts. This together with discipline to only accept exceptional work is the space we need to play in.”

Second to Atomic 212 was digital-driven media agency Affinity, which finished sixth in the top 10 global advertising campaigns for its ‘Diving into Data for Narellan’ Narellan Pools campaign.

Affinity also managed to take out second spot in the top five digital specialist category, sitting just behind Proximity London.

Luke Brown, CEO at Affinity, said in a statement: “With all the current talk about the effectiveness and value of programmatic advertising, this recognition from WARC demonstrates that when big data is used creatively and delivered programmatically, it can yield significant results for clients. We’re delighted to have been named the leading digital/specialist agency in Asia Pacific.”

Leo Burnett Melbourne came in ninth position for its #MyFamilyCan SPC campaign in the top 10 global advertising campaigns category.

The agency also finished fifth in the top five agency networks category.

Creative agency McCann Melbourne finished in tenth position in the top 10 campaigns category with its Infrequent Flyers Tigerair campaign.

Australia was ranked number four in the world for its industry success, sitting behind USA, UK and India.

To produce the WARC 100, WARC tracks advertising around the world with WARC assigning points to campaigns – and the brands and agencies based on them – based on various awards they win.


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