Australia leads charge globally with ‘creative confidence’ in B2B marketing: LinkedIn

June 9, 2022 8:57

The majority (95%) of B2B marketing leaders in Australia say B2B “creative confidence” is growing, according to new research from LinkedIn.

Marketers who believe B2B companies have become more confident with producing creative campaigns recognise that creativity is essential to long-term brand building (42%), and helps drive memorability amongst customers (25%), which is spurring them to reach new creative heights.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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