Clemenger BBDO Melbourne and Ogilvy’s Rhonda and Ketut take home AMES gongs

Australia and New Zealand have been well represented at the Asian Marketing Effectiveness and Strategy Awards (AMES) held overnight in Singapore which saw Clemenger BBDO Melbourne named the digital strategy agency of the year, and Ogilvy’s Rhonda and Ketut work for AAMI also picking up a gong.

Awards were given in data and analytics, digital strategy, media strategy and effectiveness with the jury awarding 137 entries across 14 countries, with 3 platinum, 19 gold, 49 silver and 66 bronze awards given out, with Australia taking home six golds.

Commenting on the awards, Andrea Hayes, festival director of AMES said: “We expanded the awards to include new categories this year to reflect changes in the region’s marketing landscape. The results out of the jury room are inspiring; they celebrate the great work produced in Asia-Pacific and set new a precedent for the industry by recognising evolving marketing strategies and innovative ideas that truly offer effective business solutions for clients.