Clemenger BBDO Melbourne and Ogilvy’s Rhonda and Ketut take home AMES gongs
Australia and New Zealand have been well represented at the Asian Marketing Effectiveness and Strategy Awards (AMES) held overnight in Singapore which saw Clemenger BBDO Melbourne named the digital strategy agency of the year, and Ogilvy’s Rhonda and Ketut work for AAMI also picking up a gong.
Awards were given in data and analytics, digital strategy, media strategy and effectiveness with the jury awarding 137 entries across 14 countries, with 3 platinum, 19 gold, 49 silver and 66 bronze awards given out, with Australia taking home six golds.
Commenting on the awards, Andrea Hayes, festival director of AMES said: “We expanded the awards to include new categories this year to reflect changes in the region’s marketing landscape. The results out of the jury room are inspiring; they celebrate the great work produced in Asia-Pacific and set new a precedent for the industry by recognising evolving marketing strategies and innovative ideas that truly offer effective business solutions for clients.
In the effectiveness category both Australia and New Zealand took home a gold award.
Colenso BBDO New Zealand took home a gold in the effectiveness food products category for their Good Feel campaign for Tip Top while AAMI’s Rhonda and Ketut campaign was recognised in the sustained success category with Ogilvy Australia taking home the gold.
The golds kept rolling in for Australia and New Zealand in the digital category with Australian agencies pocketing two gold awards while New Zealand’s Colenso BBDO took home two.
Colenso BBDO New Zealand won another gold this time in the digital strategy charities, public health & safety & public awareness messages campaign with its Trial by Timeline campaign for Amnesty International recognised.
Reactive took home one of the two Aussie golds in digital strategy picking one up in the website and microsites category for The Most Powerful Arm Ever Invented campaign for Save Our Sons.
In the social category Colenso’s Trial by Timeline was awarded another gold, alongside Clemenger BBDO Melbourne’s Remote Control Tourist campaign for Tourism Victoria.
Moving onto media strategy, UM took home a gold in the publications and media category for its work on the Fast Front Pages campaign for News Corp Australia while McCann Melbourne also took home a gold in the charities, public health and safety and public awareness messages for its 100 Day Challenge for Victorian Responsible Gambling Foundation.
Australian and New Zealand winners:
- Effectiveness – EFP02 – Food Products – Gold Feel Tip Top Colenso BBDO New Zealand Fonterra Brands
- Effectiveness – EFP12 – Charities, Public Health & Safety & Public Awareness Messages – Silver 100 Day Challenge McCann Melbourne Victorian Responsible Gambling Foundation
- Effectiveness – EFS04 – Insights / Strategic Thinking Silver Silver 100 Day Challenge McCann Melbourne Victorian Responsible Gambling Foundation
- Effectiveness – EFS05 – Small Budget Marketing Campaign – Bronze A Different Ball Game Ogilvy Australia Melbourne Aces
- Effectiveness – EFS07 – Marketing Campaign for National Brand Development – Bronze He’s Drinking it for you Colenso BBDO New Zealand DB Breweries
- Effectiveness – EFS08 – Sustained Success – Gold Rhonda & Ketut Australia’s Greatest Love Story Ogilvy Australia AAMI
- Effectiveness – EFS08 – Sustained Success – Bronze Mountain Dew Colenso BBDO New Zealnd Frucor Beverages
- Digital Strategy Agency of the Year – Clemenger BBDO Melbourne
- Digital Strategy – DSP07 – Travel, Entertainment, Leisure& Retail, (Including E-Commerce & Restaurants) – Silver Taking the Gloss off Tourism Marketing with the Remote Control Tourist Clemenger BBDO Melbourne Tourism Victoria
- Digital Strategy – DSP08 – Financial Services, Commercial Public Services, Business Products & Services – Silver Footify FM Clemenger BBDO Melbourne National Australia Bank
- Digital Strategy – DSP08 – Financial Services, Commercial Public Services, Business Products & Services – Silver How Video Stamp sold emotion through technology Clemenger BBDO Melbourne Australia Post
- Digital Strategy – DSP12 – Charities, Public Health & Safety & Public Awareness Messages – Gold Trial by Timeline Colenso BBDO New Zealand Amnesty InternationalDigital
- Digital Strategy – DSS01 – Search – Bronze Fighting the Right Fight in Flights Reprise Media, Australia Cathay Pacific
- Digital Strategy – DSS02 – Website & Microsites – Gold The Most Powerful Arm Ever Invented Reactive Save Our Sons
- Digital Strategy – DSS02 – Website & Microsites – Bronze V Robbers Colenso BBDO New Zealand Frucor Beverages
- Digital Strategy – DSS04 – Mobile (including Apps) – Silver Track My Macca’s DDB Sydney McDonald’s Australia
- Digital Strategy – DSS04 – Mobile (including Apps) – Bronze How Video Stamp sold emotion through technology Clemenger BBDO Melbourne Australia Post
- Digital Strategy – DSS06 – Video – Silver Taking the Gloss off Tourism Marketing with the Remote Control Tourist Clemenger BBDO Melbourne Tourism Victoria
- Digital Strategy – DSS07 – Social – Gold Trial by Timeline Colenso BBDO New Zealand Amnesty International
- Digital Strategy – DSS07 – Social – Gold Taking the Gloss off Tourism Marketing with the Remote Control Tourist Clemenger BBDO Melbourne Tourism Victoria
- Digital Strategy – DSS07 – Social – Bronze The Smart Phone Line Colenso BBDO New Zealand Samsung Electronics
- Digital Strategy – DSS08 – Online Content – Silver Footify FM Clemenger BBDO Melbourne National Australia Bank
- Digital Strategy – DSS10 – Digital Innovation – Silver How Video Stamp sold emotion through technology Clemenger BBDO Melbourne Australia Post
- Digital Strategy – DSS10 – Digital Innovation – Bronze Taking the Gloss off Tourism Marketing with the Remote Control Tourist Clemenger BBDO Melbourne Tourism Victoria
- Digital Strategy – DSS10 – Digital Innovation – Bronze Tack My Macca’s DDB Sydney McDonald’s Australia
- Digital Strategy – DSS12 – Integrated Campaign – Bronze Footify FM Clemenger BBDO Melbourne National Australia Bank
- Media Strategy – MSP07 – Travel, Entertainment, Leisure& Retail, (Including E-Commerce & Restaurants) – Silver Taking the Gloss off Tourism Marketing with the Remote Control Tourist Clemenger BBDO Melbourne Tourism Victoria
- Media Strategy – MSP09 – Publications & Media – Gold Fast Front Pages UM News Corp Australia
- Media Strategy – MSP12 – Charities, Public Health & Safety & Public Awareness Messages – Gold 100 Day Challenge McCann Melbourne Victorian Responsible Gambling Foundation
- Media Strategy – MSS02 – Sponsorship and Event Marketing – Bronze Footify FM Clemenger BBDO Melbourne National Australia Bank
- Media Strategy – MSS03 – Digital Media – Silver ASB Like Loan Carat New Zealand ASB Bank
- Media Strategy – MSS03 – Digital Media – Silver Taking the Gloss off Tourism Marketing with the Remote Control Tourist Clemenger BBDO Melbourne Tourism Victoria
- Media Strategy – MSS05 – Social – Silver ASB Like Loan Carat New Zealand ASB Bank
- Media Strategy – MSS06 – Media Innovation – Bronze Fast Front Pages UM News Corp Australia
- Media Strategy – MSS07 – Integrated Use of Media – Silver The Lambnesia Epidemic UM Meat & Livestock Australia
- Media Strategy – MSS07 – Integrated Use of Media – Bronze Taking the Gloss off Tourism Marketing with the Remote Control Tourist Clemenger BBDO Melbourne Tourism Victoria
- Media Strategy – MSS08 – Small Budget Media Campaign – Bronze Taking the Gloss off Tourism Marketing with the Remote Control Tourist Clemenger BBDO Melbourne Tourism Victoria
- Media Strategy – MSS10 – Media Strategy for National Brand Development – Bronze Taking the Gloss off Tourism Marketing with the Remote Control Tourist Clemenger BBDO Melbourne Tourism Victoria
- Media Strategy – MSP02 – Food Products – Silver The Lambnesia Epidemic UM Meat & Livestock Australia
- Data & Analytics – DAA02 – Social Platform Analytics – Bronze Baking a New Ritual into Maltesers Clemenger BBDo Melbourne Mars Chocolate Australia
- Data & Analytics – DAA03 – Social User Analytics – Silver Baking a New Ritual into Maltesers Clemenger BBDo Melbourne Mars Chocolate Australia
- Data & Analytics – DAS05 – Single Customer View at Scale – Bronze IKEA – A Data Matching Love Story Match Media IKEA
- Data & Analytics – DAS05 – Single Customer View at Scale – Bronze Attribution That Works Reprise Media Kia Motors Australia
Linkedin
Hmmm…I recognise Repulsive Rhonda but who’s the guy with the underpants on his head? It’s a sad world when tripe like this wins an award.
User ID not verified.