Yahoo!7 appoints Appsnack head to lead mobile strategy and advertising

Hunt

Yahoo!7 has appointed Venessa Hunt as its new head of mobile and advertising strategy to steer the company’s future in the growing mobile device market.

Hunt previously launched Appsnack, Exponential’s mobile division, in Australia where she was responsible for the company’s mobile advertising and content division. The move comes after Mumbrella revealed the publisher is looking to expand its cross-platform ad offering, with sales boss Paul Sigaloff suggesting a mobile ad exchange should be created by a consortium.

A spokesman for Appsnack said the company had been actively recruiting to fill Hunt’s role since she left to join Yahoo!7 late last month.