Australia Post CMO Amber Collins departs
Chief marketing officer of Australia Post Amber Collins has left the brand, Mumbrella can reveal.
Collins resigned from Australia Post just prior to Christmas, as she confirmed to Mumbrella she is now seeking a change of direction in her career.
Collins has resigned from Australia post
Amber is an absolute legend and helped to make a real difference at Aussie Post
Amber is a fantastic leader and significantly improved AusPost and its marketing presence and impact. Wherever she heads next she will make a difference like she has for her team and partners at Post and her previous roles.
I wonder if Coles may try/have convinced her to come back and take the CMO role left by Lisa Ronson. Will be a hard role to fill given the Smith Street model is locked in meaning whoever goes into the role has to work in the way put forward by their predecessor and make it work. Having a lot of experience in the inner workings of Coles will also help whoever goes into that role…
Amber is an outstanding CMO, with more agency experience than most senior agency people. She’ll do an outstanding job wherever she goes – providing she hasn’t decided to put her feet up and take a well-earned break.
Of all things, AusPost doesn’t need to be spending $$$ on its brand. Anyone who thinks otherwise needs to take a look at Amazon Flex or Uber Direct.
StarTrack under full AusPost ownership is an unmitigated disaster. Less brand & marketing, more focus on operations and services.